Meeting Expectations:
Savvy Hotels turn to Technology to Capture Meeting and Conference Profits
The article, Meeting Expectations: Savvy Hotels turn to Technology to Capture Meeting and Conference Profits, explains the importance of providing conference and event services within hotels. This has become a competitive aspect of the industry and hotels must “have cutting edge technology, not only to compete, but also to be a fore runner in the industry.”
Two different types of software were discussed in the article: Northwind’s Maestro and Passkey’s Red Link software. The Northwind software system provides a connection within the resort or hotel property between the managers of the front desk, sales department, catering and kitchen. This allows different information, like inventory, orders and space availability, to be at the management's fingertips. With all the information connected, fewer mistakes are made and tasks are more efficient.
Passkey’s Red Link allows a direct connection between hotel reservation booking sites to conference registration websites. This connection is a benefit for both the customer and hotelier. It easy for customers to surf through the websites, it allows conference planners to track attendees and aids hosting hotels to increase their occupancy rate.
Also, the best investment a hotel can make is one that is beneficial to the customer. Not everyone is technologically savvy and knows how to surf easily through websites. Customers appreciate when the information they need is easily accessible. Making online booking reservation websites directly connected to conference registration websites is innovative and beneficial for the customer.
3 comments:
This article provides information about two technologies that are targeted for conference and event services within a hotel. The two types of software, Northwind’s Maestro and Passkey’s Red Link software both enhance communication within hotel staff and provide real time data available at any time needed. I worked at a hotel in event coordination and I understand the importance and necessity of having inventory, space availability and modes of communication at your fingertips. The Passkey’s Red Link software sounds like another excellent feature for a hotel with event space because it makes the experience for a customer much easier and as Katie says, helps conference planners track attendees. I agree with Katie, both of these technologies would be great investments because they would save money, simplify steps and hopefully increase customer numbers, therefore increasing profit. This allows managers to do their jobs and not have to worry about the data they look at being out of date or not accurate. This article sounds like it was great because it focused on ways to benefit the customer as well as the hotel properties.
I think that it is a good idea that there are technologies that can be used for the meeting and conference aspect of the industry so that there work is as efficient as the rest. I know that a majority of events use BEO’s and sometimes there are discrepancies along the way. But maybe with these new software systems it will limit the numbers. Each department will be kept more update which is definitely a plus because departments need to be able to communicate and provide each other with accurate information regarding their upcoming event. These softwares are a start and hopefully more can be made soon so the industry can advance more.
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